GEO Services
With the rise of AI tools like ChatGPT, Google's AI Overviews, and more, many businesses are wondering how to appear in these platforms.
That's where GEO (generative engine optimization) — also known as AEO (answer engine optimization) — comes into play.
At Digital Roots Co., GEO best practices and strategies are already included in our SEO packages. Have specific goals in mind? Book a free consultation, and we would love to discuss how we can help.
Frequently Asked Questions
What is generative engine optimization? (GEO)
GEO is the process of optimizing your website to improve its visibility in AI tools like ChatGPT, Google's AI Overviews, Gemini, Copilot, and more. The goal is to help your brand appear when people are asking questions related to your brand's products and services.
How is GEO different from SEO?
GEO and SEO are similar, and many of the techniques that work for one also work for the other. However, the key difference is that GEO focuses on helping your brand appear across AI platforms, whereas SEO is about helping your website appear in traditional search engines.
Learn more about GEO, SEO, and Digital Roots Co.'s approach to both.
How does GEO work?
To give your brand the best chance of appearing in AI engines' responses, core strategies to focus on include:
- Building your brand authority and reputation online
- Understanding your customers, answering their questions, and giving them the information they're looking for
- Creating a technically sound website that AI platforms can easily find and understand
There's a lot that goes into each of these strategies, and Digital Roots Co. can help. Reach out for a free consultation!
